Drive full-funnel demand generation and digital marketing for a B2B SaaS platform in the UK EDI space as the sole in-house marketer. Build a scalable, cost-efficient lead engine that connects brand, content, paid, SEO, and sales enablement directly to revenue, working with an external agency and aligned sales team while owning AI strategy across functions.
Key Responsibilities
- Define and execute AI roadmap and tooling upgrades for sales and marketing, embedding AI into workflows, content, and optimization.
- Manage marketing operations including social media, content creation, campaigns, PPC, SEO oversight, website updates, and process automations.
- Oversee brand transition, microsite development, and AI search visibility initiatives.
- Deliver sales enablement through target list building, contact validation, prospect signals, and collateral creation such as case studies and landing pages.
- Manage external digital agency relationship and day-to-day execution while partnering with SDRs and Account Executives to drive pipeline.
Qualifications
- 3-6 years B2B SaaS marketing experience, preferably in supply chain or data-driven industries.
- Proven track record in end-to-end demand generation campaigns.
- Experience managing or collaborating with external digital agencies.
- Proficiency with HubSpot, Clay, Smartlead, and LinkedIn Campaign Manager.
- Expert user of AI tools for content, prospecting, and campaign workflows with experience defining AI strategy.
- Data-driven approach with focus on campaign metrics, pipeline contribution, cost per lead, and conversion tracking.
- Collaborative mindset working as part of the revenue team.
Education
Bachelor’s Degree
Benefits And Growth
- Full ownership of the UK marketing function from day one with direct MD access and leadership alignment.
- Opportunity to shape AI adoption across sales and marketing functions.
- Greenfield digital build in a high-performing, results-driven sales and marketing culture.