Head of Ecommerce Growth at Hadley Designs, Remote in United States

Strategic leader tasked with expanding direct-to-consumer ecommerce operations on Shopify and TikTok Shop to achieve over $20 million in revenue within 18 months, through comprehensive strategy, operational oversight, and team management.

Key Responsibilities

• Manage profit and loss statements for Shopify and TikTok Shop channels to reach combined revenue exceeding $20 million.
• Develop a sustainable growth framework incorporating product bundles, paid advertising, conversion rate improvements, and customer lifecycle initiatives.
• Direct and mentor an effective ecommerce team, promoting a results-oriented environment.
• Oversee rapid creative testing processes, producing over 100 ad variants weekly on Meta and TikTok to attain specified return on ad spend goals.
• Implement monthly targeted offers within sales funnels, refine key performance indicators including conversion value rate, average order value, customer acquisition cost, and lifetime value, and enhance top product pages.
• Increase email and SMS-driven revenue to 25% of Shopify totals by refining customer journey workflows and retention tactics.

Qualifications

• 5 to 10+ years of hands-on experience in expanding direct-to-consumer ecommerce brands via Shopify and paid social platforms.
• Demonstrated success in surpassing $20 million revenue milestones for brands.
• Expertise in Meta and TikTok advertising, including fast-paced creative experimentation.
• Proficiency in operating Shopify, Klaviyo, and Postscript tools.
• In-depth knowledge of bundling strategies, upsell techniques, sales funnels, and customer lifetime value optimization.
• Ability to create, evaluate, and refine persuasive landing page content.
• Experience managing distributed teams with structured processes and performance tracking.
• Commitment to ethical practices, swift purposeful action, consistent delivery, and alignment with the company’s educational mission.

Benefits And Growth

• Significant autonomy and accountability in a remote-first environment emphasizing independence and innovation.
• Close collaboration with executive team, including the CEO, with complete decision-making control over assigned channels.
• Opportunities for continuous professional development through training resources and DTC industry tools.
• Collaboration with a top-tier team focused on quality, advancement, and ethical standards.
• Contribution to impactful work supporting family connections and joyful screen-free learning.
• Networking access via founder Josh Hadley’s Ecomm Breakthrough podcast.