The Director of Marketing, Growth & Product at Drug Hunter leads the demand generation and product marketing efforts for a B2B scientific intelligence platform serving biotech and pharma sectors. This position drives revenue growth through integrated strategies, oversees go-to-market initiatives, and collaborates across sales, product, and customer success teams to enhance adoption and expansion.
Key Responsibilities
- Develop and refine demand generation strategies utilizing paid media, SEO, email, and integrated channels
- Establish and oversee account-based marketing initiatives and account prioritization efforts
- Increase top-of-funnel engagement and evaluate channel efficacy to maximize investment and lead conversion
- Manage customer lifecycle marketing from initial onboarding to full adoption
- Implement campaigns focused on retention, expansion, and enterprise-level engagement
- Create and update go-to-market frameworks for product features and launches
- Collaborate on messaging and positioning to craft persuasive go-to-market assets
- Provide sales teams with essential resources including narratives, materials, battlecards, ROI calculators, and evidence to facilitate conversions and account growth
- Lead, coach, and grow a compact team
- Establish priorities for content and digital activities aligned with overall growth objectives
- Act as a key liaison with sales, customer success, and product departments
Qualifications
- At least 8 years in marketing, combining product marketing and demand generation expertise
- Advanced degree in chemistry, biology, or a similar discipline
- Demonstrated success in designing and implementing go-to-market strategies that boost pipeline and revenue
- Proficiency with account-based marketing tools, lifecycle marketing solutions, and sales enablement processes
- Exceptional communication and teamwork skills for engaging with sales, product, customer success, and executive leaders
- Analytical capabilities for managing and reporting on program performance
- Preference for direct experience in drug discovery or B2B SaaS environments
- Required experience managing people
Education
Master’s Degree
Benefits And Growth
- Competitive base salary, performance-based incentives, and equity ownership
- Comprehensive medical, dental, vision, and life insurance options for employees and dependents, featuring substantial platinum PPO coverage
- Short-term and long-term disability insurance
- Coverage for cancer and critical illnesses
- Up to 12 weeks of paid parental leave after one year of service, plus childcare flexible spending account
- 401(k) retirement plan with 3-5% employer matching
- Home office setup allowance for remote workers
- Support for professional learning and development
- Flexible and abundant vacation and leave policies