Head of Digital at Nood, Remote in United States

Lead the digital growth efforts for a fast-expanding beauty-tech company, managing direct-to-consumer revenue and profit margins via integrated strategies in paid advertising, creative development, conversion optimization, and customer retention.

Key Responsibilities

• Oversee DTC profit and loss, including revenue generation, margin enhancement, and key growth drivers.
• Develop paid acquisition plans, including channel selection and budget distribution across platforms like Meta, Google, TikTok, YouTube, Pinterest, and Snap.
• Direct performance creative operations, focusing on testing, concept refinement, and alignment with acquisition goals.
• Establish a systematic approach to growth testing, encompassing hypothesis formulation, execution, analysis, decision-making, and documentation.
• Manage conversion rate optimization roadmap for Shopify platform, covering landing pages, product details, bundles, cart, checkout, and upsells, utilizing analytics tools.
• Supervise CRM agency partnerships to drive retention through email and SMS, linking to customer cohorts, lifetime value, and metrics like repeat purchases and add-on sales.
• Implement operational routines including weekly performance trackers, monthly projections, and quarterly planning sessions with defined KPIs and accountability measures.

Qualifications

• Strategic mindset with rigorous execution, balancing frameworks and practical delivery.
• Advanced analytical abilities to interpret complex data and inform priorities.
• Proficiency in establishing consistent operational processes and accountability.
• Effective collaboration with creative groups, maintaining brand integrity while accelerating iterations.
• Executive-level communication skills, delivering clear, structured, and proactive updates.
• Enthusiasm for leveraging AI and automation in operational enhancements.
• Adaptability in resource-limited settings with strong ownership.
• 7-10 years in growth, digital strategy, or performance marketing with P&L responsibility in ecommerce or consumer sectors.
• Preferred consulting experience followed by DTC brand leadership.
• Expertise in Meta and Google platforms with proven scalable profitability.
• Solid understanding of CRO, offer structures, CRM strategies, and testing methodologies.
• Track record managing teams, contractors, and agencies with performance metrics.
• Desirable: Experience in beauty, skincare, wellness, or devices; Shopify and Triple Whale proficiency; knowledge of marketplaces like Amazon, Target, Walmart, and TikTok Shop; scaling creator-based acquisition.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary aligned with experience and role demands.
• Incentive bonuses linked to growth and operational efficiency.
• Possible equity opportunities based on position and contributions.
• Full health, vision, and dental coverage.
• Unlimited paid time off.
• Hybrid work arrangement with flexibility.
• Preference for New York City or Austin, TX location or regular travel for collaborations.