Director, Growth Marketing at Vasion, Remote in United States

Spearhead multi-channel demand generation and account-based marketing strategies to fuel revenue expansion in North America for a high-growth B2B SaaS provider, overseeing a team of managers and collaborating closely with sales while leveraging data to optimize campaigns and pipeline development.

Key Responsibilities

• Direct, mentor, and expand a team of growth marketing managers, offering strategic guidance, coaching, and oversight for North American campaign delivery.
• Manage the complete lifecycle of integrated, multi-channel account-based marketing initiatives that yield high-quality pipeline and support revenue objectives.
• Convert business priorities into a unified demand generation plan, integrating immediate pipeline demands with sustained brand and market development.
• Gain in-depth knowledge of American target segments and employ data-informed tactics to attract, engage, and convert prospects throughout the funnel.
• Act as a key ally to the North America sales team, fostering alignment on targets, pipeline forecasts, lead transitions, and nurture programs to hasten conversions.
• Establish, manage, and refine key performance indicators, attribution frameworks, and executive dashboards linking demand activities to pipeline and revenue results.
• Promote a culture of experimentation and learning through A/B tests, segmentation, and data analysis to enhance campaign performance.
• Facilitate cross-functional partnerships with marketing operations, content, product marketing, digital, design, and field teams for seamless, resource-backed campaign execution.
• Participate in yearly planning, budgeting, and staffing for growth marketing, providing leadership-level insights.

Qualifications

• 8–12+ years in demand generation or growth marketing, preferably in fast-paced B2B SaaS or enterprise software.
• 5+ years managing teams, with proven success in assembling, nurturing, and retaining top marketing talent.
• Practical expertise with marketing automation tools (Marketo preferred), Salesforce, Google Analytics, paid media platforms, and account-based marketing technologies and approaches.
• Proven history of achieving or surpassing pipeline and revenue goals in dynamic, high-growth settings.
• Advanced analytical skills to distill complex campaign metrics into actionable insights, strategies, and executive reports.
• Experience collaborating with sales development and leadership to create lead handoff protocols, service level agreements, and pipeline governance.
• Outstanding communication abilities, adept at engaging both team members and senior executives.
• Strategic mindset combined with operational hands-on execution capabilities.

Education

Bachelor’s Degree

Benefits And Growth

• Flexible work arrangement
• Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive compensation
• Comprehensive traditional benefits
• Professional training and advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness programs
• Company-funded health savings account
• On-site amenities including gym, pickleball, snacks and beverages, arcade, and theater room