Director of Marketing - ABM Growth at Thematic, Remote in United States

Lead Thematic’s inaugural US marketing function as a strategic player-coach, driving global pipeline through Account-Based Marketing (ABM) in enterprise B2B, while managing a compact team and integrating AI for efficiency.

Key Responsibilities

• Design and execute ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises exceeding $1B revenue
• Develop tailored outreach sequences to support sales, leveraging content and events
• Establish and meet qualified pipeline goals beyond mere activity
• Formulate data-driven content strategy aligned with pipeline metrics
• Create assets for buyer journeys in ABM and Generative Engine Optimization to boost visibility in AI queries on enterprise VoC and customer intelligence
• Update website content to emphasize buyer results and adapt to evolving positioning
• Collaborate with events manager on audience targeting, ABM integration, and post-event follow-up

Qualifications

• 5 to 10 years in B2B SaaS marketing, with over 3 years in enterprise pipeline generation
• Proven ABM expertise including personalized initiatives and buying committee analysis
• Content strategy proficiency to guide writers and produce persuasive materials independently
• Enthusiasm for AI experimentation, familiarity with tools like Claude, and willingness to expand knowledge
• Expertise in GEO and content approaches for organic search dominance
• Robust analytical abilities to interpret pipeline data, test ideas, and refine strategies
• Executive-level presentation capabilities for CEO and enterprise audiences
• Solid insight into US enterprise purchasing dynamics and decision processes
• Prior small team management and cross-functional coordination
• Experience in rapidly scaling organizations amid uncertainty and independent decision-making
• Familiarity with CX tech landscape such as Medallia or Qualtrics (advantageous)
• Development of AI agents for process automation and team coaching on AI (advantageous)
• Marketing to VoC, CX Operations, or Customer Insights audiences (advantageous)
• Successful LinkedIn campaigns with targeted content over branding (advantageous)
• PR and media collaboration for category leadership (advantageous)

Education

Unspecified

Benefits And Growth

• Base salary of $130,000 based on location and experience, plus bonus and significant equity options
• Fully remote work from any US location
• $250 monthly stipend for private or shared office space
• Flexible hours emphasizing results over time
• Option to work globally for 1-2 months annually
• Annual team retreats including destinations like Hawaii or New Zealand
• Weekly Friday sessions blending learning and enjoyment
• Collaborative, low-ego team environment that prioritizes speed and constructive debate