Director of Growth at Apothékary, Remote in United States

Experienced Director of Growth Marketing sought to craft and implement a robust digital strategy for revenue expansion at Apothékary, reporting to the CMO. This role emphasizes data-informed optimization of the acquisition funnel, leadership in high-impact campaigns, and cross-functional collaboration in a dynamic wellness brand environment.

Key Responsibilities

• Direct in-house and agency performance marketing initiatives across paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
• Guide paid traffic acquisition for DTC, Amazon, and TikTok Shop channels.
• Oversee Amazon sales performance and profitability in partnership with an agency.
• Lead TikTok Shop sales results and profitability using an internal team.
• Create and implement creative strategies to boost upper-funnel brand awareness via online/offline channels and enhance mid/lower-funnel conversions digitally.
• Collaborate closely with lifecycle, ecommerce, retail, and brand teams to craft integrated 360-degree marketing campaigns.
• Gain in-depth knowledge of the marketing funnel and attribution, applying data insights to prioritize and execute strategies for member conversions and funnel optimization.
• Define KPIs and forecasts aligned with business growth targets, emphasizing robust ROAS and CLTV:CAC ratios.
• Formulate and carry out media plans adapting to shifting priorities across the funnel.
• Track and report paid campaign performance regularly, developing a comprehensive attribution and measurement framework.
• Manage the development and delivery of growth channel briefs aligned with business objectives.
• Perform experiments to validate assumptions, leveraging data for informed choices.
• Evaluate outcomes and refine approaches for peak performance.
• Keep abreast of industry developments and technologies to uncover expansion avenues.
• Assess and recommend novel advertising platforms.
• Cultivate an environment of creativity, innovation, and ongoing enhancement.
• Instill values of accountability, openness, and superiority in team dynamics.

Qualifications

• Over 5 years in growth marketing leadership, focusing on creative strategy, ideally in fast-expanding health, wellness, or CPG sectors.
• Hands-on expertise with Meta, TikTok Shop, and Amazon advertising.
• At least 2 years managing teams, including building and scaling growth marketing groups.
• Demonstrated success in crafting and deploying creative and messaging tactics that fuel expansion.
• Advanced analytical capabilities for dissecting data, extracting insights, and guiding decisions with evidence.
• Exceptional communication skills to interact effectively across all company levels.
• Superior project management to juggle concurrent initiatives and meet deadlines.
• Robust organizational abilities with keen attention to detail.
• Proactive initiator with background in high-velocity startup settings.
• Hands-on leader prioritizing precision, punctuality, and reliability.
• Upholds impeccable ethical standards in guiding actions and decisions.
• Enthusiasm for wellness, community engagement, and herbal remedies.
• Established growth-focused leadership with paid media proficiency and analytical rigor.
• Detail-focused approach ensuring accuracy in performance marketing.
• Growth-oriented mentality suited to rapid, high-stakes operations.
• Experience mentoring teams on impactful campaigns yielding quantifiable outcomes.
• Cross-functional collaboration with executives, product, and engineering to resolve conversion funnel issues.
• Proficiency in using growth channels for audience expansion and brand building.
• Customer-centric perspective in marketing communications.
• Knowledge of CRM integration with paid efforts to form an acquisition flywheel, informed by data.

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive medical, vision, and dental coverage
• 15 days of paid time off each year
• 12 paid Mental Health Days annually