Director of Growth Marketing at Deskpro, Remote in United States

Deskpro seeks a seasoned Growth Marketer to lead demand generation and revenue expansion, reporting to the VP of Marketing. This role involves developing full-funnel strategies, partnering with marketing and sales to deliver and analyze initiatives that generate qualified leads and boost pipeline velocity, ideal for professionals with demonstrated results in inbound strategies, AI-integrated marketing, and dynamic settings.

Key Responsibilities

• Lead hands-on strategy and execution in growth marketing.
• Apply data-driven methods to enhance conversion rates, pipeline attribution, and AI-enabled growth.
• Deploy AI tools and automation for efficient buyer attraction, campaign development, ad creation, and data enrichment.
• Set and meet pipeline generation goals while collaborating with sales on lead scoring, qualification, and handoff procedures.
• Generate pipeline via SEO, AEO, paid media, ABM, community content, syndication, optimization, and related channels.
• Design and refine lead generation and conversion journeys tailored to customer segments and personas.
• Oversee monthly digital ad budgets, distributing funds across platforms to optimize ROI.
• Develop and maintain nurture automation programs that synchronize marketing and sales objectives.
• Analyze data to identify effective tactics, eliminate underperformers, and prioritize high-impact areas for pipeline advancement.

Qualifications

• Over 5 years directing growth marketing in B2B SaaS environments.
• Knowledge of B2B buying processes and decision factors.
• Skill in planning, executing, and attaining pipeline and revenue goals via multichannel efforts.
• Forward-thinking approach to AI integration in demand generation with practical application experience.
• Initiative in discovering new market segments and signals for expansion.
• Adaptability in rapid, collaborative settings with quick adjustment to shifts.
• Advanced proficiency in HubSpot for campaign creation and pipeline attribution.
• Demonstrated success in scaling ABM initiatives.
• Solid grasp of SEO principles.
• Familiarity with analytics platforms including HubSpot, Google Analytics, Looker Studio, and similar tools.
• Analytical mindset for campaign refinement and resource distribution.
• Effective communication skills for teamwork without requiring close supervision.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive base salary and performance bonus
• Equity ownership opportunities
• Unlimited paid time off
• 401k retirement plan
• Full health insurance coverage
• Frequent team-building events and social gatherings
• Chance to drive substantial influence in an expanding organization