Demand Generation Director, Logistics & Supply Chain AI at Raft, Remote in United States

Raft seeks a Director of Demand Generation to lead top-of-funnel initiatives for its AI platform in logistics and supply chain, developing outbound and account-based marketing strategies to engage enterprise decision-makers and drive qualified revenue growth.

Key Responsibilities

• Develop comprehensive strategies from awareness to revenue attribution, positioning marketing as a key growth driver.
• Create targeted account-based marketing campaigns addressing challenges in freight forwarding and global logistics, emphasizing LinkedIn and integrated media efforts.
• Manage multi-channel campaigns focused on LinkedIn and integrated media to progress marketing qualified leads to sales qualified opportunities.
• Oversee CRM and automation systems like HubSpot for data accuracy, lead nurturing, and pipeline visibility.
• Optimize budgets and forecasts through data-driven testing, leveraging attribution and ROI analysis for campaign improvements.
• Collaborate with sales development representatives for aligned outbound and inbound activities, and with product marketing for global go-to-market alignment.
• Coordinate cross-functional efforts for high-impact events including conferences, webinars, and trade shows.
• Incorporate cutting-edge B2B tools and demand generation practices to maintain a leading-edge approach.

Qualifications

• Extensive knowledge or quick adaptability to logistics and supply chain dynamics, enabling effective communication with industry professionals.
• Proven expertise in building enterprise demand generation in fast-scaling SaaS environments, including strategies for large deals with extended sales cycles over $100k ACV, prioritizing pipeline value over lead quantity.
• Demonstrated success in executing account-based marketing for enterprise software, utilizing intent data, customized content, and advertising to engage key stakeholders.
• Advanced proficiency in HubSpot and revenue operations technologies, ensuring robust data management and system integration.
• Strong analytical focus on metrics such as lead conversion rates, customer acquisition cost, and lifetime value to guide decisions.
• Integration of AI tools for enhancing content dissemination, account research, and campaign efficiency.
• Ability to influence and align sales and development teams collaboratively toward revenue goals in a dynamic setting.

Education

Bachelor’s Degree

Benefits And Growth

• Operate in a fast-paced environment that rewards proactive problem-solving and independent execution without micromanagement.
• Contribute to building a global lead generation system, emphasizing outcomes over routine tasks.
• Deepen industry expertise through hands-on engagement with complex stakeholder challenges across international markets.
• Advance professionally in a high-performance, product-centric organization that prioritizes meaningful contributions.
• Work in a flexible, multicultural team structure supporting autonomous cross-border collaboration and visibility.