Head of Growth - (Remote) UK Based at ProdPad, Remote in United Kingdom

Lead ProdPad’s growth and marketing efforts as Head of Growth, owning strategy, go-to-market tactics, and demand generation to fuel revenue expansion in this remote UK-based role reporting to the CEO.

Key Responsibilities

• Drive demand generation by assessing and enhancing the sales pipeline through full-cycle experimentation to create a reliable growth mechanism.
• Manage product marketing and go-to-market by refining positioning, developing unique messaging, guiding product launches, and defining competitive stance in the AI-influenced product management space.
• Oversee analytics and optimization across the user lifecycle (AARRR framework) to pinpoint improvements in conversions, efficiency, and return on investment.
• Develop and ensure cohesive, engaging brand messaging across all customer interactions to bolster brand strength and facilitate conversions.
• Design, prioritize, and execute targeted campaigns via channels like SEO, paid media, content, and email to attract, engage, and retain clients.
• Gather and apply customer feedback and usage data to polish messaging, enhance user experiences, and inform product enhancements.
• Take full responsibility for essential marketing indicators such as marketing qualified leads, customer acquisition cost, and lifetime value, delivering tangible growth outcomes.

Qualifications

• Possess a business-focused growth marketing mindset, blending high-level strategy with practical implementation.
• Bring at least 5 years in SaaS growth, demand creation, or revenue-oriented marketing positions, including direct accountability for pipeline or sales goals.
• Demonstrate solid expertise in B2B lead acquisition, ideal customer profiling, and conversion funnel refinement, converting data into effective strategies.
• Excel in directing both planning and hands-on tasks, focusing on sustainable, high-value expansion initiatives.
• Adopt an evidence-based, iterative methodology, leveraging data analysis for informed choices and ongoing refinement.
• Approach challenges assertively, spotting possibilities with a forward-thinking, problem-solving attitude.
• Succeed in dynamic, changing settings, merging agility with organized processes.
• Hold practical familiarity with AARRR framework, search engine optimization, paid advertising, persuasive writing, and results-oriented marketing.
• Be skilled in platforms like HubSpot and online analytics tools.

Benefits And Growth

• Competitive salary ranging from £80,000 to £100,000 based on expertise.
• Equity through stock options.
• Generous leave: 25 vacation days plus public holidays, increasing by 3 days after 3 years.
• Comprehensive private health coverage and wellness reimbursement program.
• Employer pension matching.
• Custom selection of work equipment and software.
• Emphasis on sustainable work-life integration.
• Fully remote full-time role for UK residents, with minimal travel for team gatherings.