Director of US Marketing (based East Coast) at Booksy, Remote in United States

Lead Booksy’s US marketing efforts to drive expansion in the beauty and wellness sector, crafting strategies that align global branding with local market dynamics while overseeing a dynamic team.

Key Responsibilities

• Develop and execute a comprehensive US marketing strategy to enhance brand presence and foster community involvement
• Manage budgets and decision-making processes as a strategic ally in overall go-to-market initiatives
• Guide performance marketing and content efforts to achieve measurable business outcomes
• Inspire and direct a talented team to innovate and scale marketing operations amid rapid growth
• Collaborate with global stakeholders to integrate local insights into broader objectives

Qualifications

• Extensive background in marketing leadership roles, particularly in scaling functions for tech or SaaS platforms in internet marketplaces or SMB-focused sectors
• In-depth knowledge of US consumer behaviors, trends, and localization of international strategies
• Proficiency in leveraging data analytics for strategic planning, media optimization, and performance enhancement
• Strong interpersonal skills to motivate executives and cross-functional international teams
• Adaptable and proactive approach suited to fast-paced, uncertain environments

Benefits And Growth

• Competitive base salary ranging from $200,000 to $225,000
• Fully remote position with Eastern Time hours and occasional travel to major US events
• Monthly $50 reimbursement for home phone and internet
• Comprehensive health, dental, and vision insurance through UnitedHealthcare, including company contributions to HSA
• 401(k) with 50% match up to 8% of contributions, vested over three years
• Unlimited PTO for exempt employees with manager approval, plus 12 paid holidays and 12 weeks parental leave
• Additional perks including EAP, voluntary insurance options, financial wellness tools, and $50 monthly credit for Booksy app services