Director of Growth Marketing at Yumwoof Natural Pet Food Inc, Remote in United States

Yumwoof seeks a highly analytical, hands-on Director of Growth Marketing to own full-funnel DTC acquisition and experimentation. The role requires 8+ years of experience driving paid media performance, creative strategy, funnel optimization, and revenue outcomes with real ownership at the leadership table.

Key Responsibilities

• Develop and lead paid acquisition strategy across paid media, landing pages, funnels, offer testing, bundles, merchandising, and customer journeys; own growth roadmap with accountability for CAC, MER, scaling Meta Ads, conversion rate, and revenue.
• Oversee paid acquisition agencies to ensure campaigns, creative testing, and media buying deliver continuous improvement, faster testing velocity, and accountability aligned with business goals.
• Partner with internal creative and content teams to develop high-performing ad concepts, new creative angles, and stronger creative output.
• Continuously generate hypotheses and ideas to improve growth performance, including landing pages, messaging, hooks, offers, bundles, funnel improvements, conversion flows, and merchandising.
• Collaborate with design and development teams to optimize PDPs, landing pages, checkout flows, subscription flows, upsells, and overall conversion experience.
• Deeply analyze customer behavior, creative performance, conversion rates, CAC, MER, LTV, retention, and attribution to uncover opportunities and lead growth strategy.

Qualifications

• 8+ years in growth marketing, performance marketing, or DTC e-commerce growth roles.
• Deep understanding of Meta and modern DTC acquisition strategy.
• Strong experience with landing pages, funnels, CRO, and experimentation.
• Highly analytical and data-driven mindset that turns data into hypotheses.
• Experience managing agencies and cross-functional growth initiatives.
• Strong understanding of CAC, LTV, MER, attribution, and funnel metrics.
• Comfortable in a fast-moving, high-growth environment with ambiguity.
• Experience in subscription, wellness, pet, food, or premium consumer brands is a plus.

Benefits And Growth

• Drive Real Growth: Your ideas, experiments, and strategic thinking will directly influence the trajectory of the business and visible impact.
• Build Systems That Scale: Help create the growth engine behind a premium DTC brand across acquisition, conversion, retention, and customer experience.
• Join a Mission-Driven Team: Work alongside a passionate, ambitious team focused on building healthier products for dogs while creating a category-defining consumer brand.