Growth Marketing Director Ecommerce at Hadley Designs, Remote in United States

Strategic leader responsible for driving ecommerce expansion on Shopify and TikTok Shop, owning full P&L accountability to achieve rapid revenue scaling and profitability targets for a mission-driven children’s education brand.

Key Responsibilities

• Scale Shopify and TikTok Shop operations to exceed $20M in combined revenue within 18 months
• Maintain ≥15% net margin on Shopify and ≥5% on TikTok Shop while achieving Meta ROAS ≥2.0 and TikTok Shop ROAS ≥3.5
• Launch one new high-converting bundle-based funnel monthly and ensure email/SMS contributes ≥25% of Shopify revenue
• Test over 100 ad creatives weekly across Meta and TikTok, optimize paid traffic, and collaborate with affiliate/UGC teams
• Develop and optimize funnels for CVR, AOV, CAC, LTV, upsells; oversee merchandising and seasonal promotions
• Lead Klaviyo/Postscript for lifecycle marketing, including welcome, abandonment, post-purchase, and win-back flows
• Analyze weekly P&Ls, deliver scorecards and growth plans, forecast performance, and build scalable SOPs
• Lead a cross-functional team of 6+ members, establish operating rhythms, hire talent, and promote a culture of ownership and innovation

Qualifications

• 5-10+ years in DTC ecommerce, with focus on Shopify and paid social platforms
• Proven success scaling brands beyond $20M revenue while owning profitability goals
• Expertise in Meta and TikTok Ads, Klaviyo, Postscript, and Shopify CMS
• Strong skills in bundles, upsells, LTV optimization, and high-converting landing pages
• Experience leading remote teams with structured cadences; analytical, creative, strategic, and operationally adept
• Alignment with core values of extreme ownership, relentless innovation, and integrity

Benefits And Growth

• Full ownership and autonomy in ecommerce channels with direct collaboration alongside CEO
• Remote-first environment emphasizing trust, creativity, and accountability
• Ongoing professional development through learning resources, training, and DTC strategy tools
• Collaboration with an elite team committed to excellence and meaningful impact
• Opportunity to contribute to a visionary brand building toward $100M revenue and global recognition
• Access to extensive industry network via Ecomm Breakthrough podcast