Director, Enterprise Demand Generation at Dodge Construction Network, Remote in United States

Lead the creation and expansion of an enterprise demand generation framework at Dodge Construction Network, emphasizing account-based tactics to generate pipeline and revenue in mid-market and enterprise sectors, including construction stakeholders like manufacturers and contractors.

Key Responsibilities

• Develop and direct enterprise demand generation and account-based marketing initiatives, including ideal customer profiling, account tiering, and prioritization strategies
• Design a comprehensive funnel to generate new business opportunities, expedite ongoing deals, and boost adoption among current clients, while collaborating with enterprise sales for alignment on objectives and plans
• Implement personalized ABM campaigns in one-to-one, one-to-few, and one-to-many formats, integrating channels such as LinkedIn advertising, events, outbound efforts, and tailored content, using intent and engagement data for timely interactions
• Enhance target account interactions, pipeline development, conversion efficiency, sales cycle speed, and deal values through programs supporting awareness and deal closure
• Diversify enterprise channels by testing account-based advertising, industry collaborations, sponsorships, and sector-focused initiatives, refining messaging and conversion mechanisms
• Establish key performance indicators for account penetration, pipeline impact, and stage-specific conversions, working with revenue operations for robust reporting, attribution, and iterative improvements

Qualifications

• Bachelor’s degree in a relevant field or comparable education and professional background
• 8-10 years in B2B demand generation, with substantial involvement in enterprise and account-based approaches
• Demonstrated success in developing or advancing demand programs that directly contribute to sales pipeline
• Collaborative experience with enterprise sales and SDR/BDR functions
• Capability to lead strategic planning and personally handle critical executions
• Proficiency in navigating intricate buying groups and extended sales processes
• Analytical mindset with a data-oriented approach to deriving and applying actionable insights
• Familiarity with B2B tools like Salesforce, Pardot, ZoomInfo, and account-based marketing platforms
• Informed perspective on leveraging AI for advancing ABM, such as personalizing at scale, prioritizing accounts, and detecting market signals

Education

Bachelor’s Degree

Benefits And Growth

• Market-competitive salary
• Comprehensive benefits package
• Uncapped variable incentive plans or annual discretionary performance bonus for applicable roles