Director of DTC Growth at Hadley Designs, Remote in United States

Lead and scale direct-to-consumer ecommerce operations for a family-founded educational products brand, overseeing Shopify and TikTok Shop to reach over $20M in combined revenue within 18 months.

Key Responsibilities

• Own P&Ls for Shopify and TikTok Shop channels with a target of $20M+ combined revenue
• Develop repeatable growth systems using bundles, paid media, CRO, and lifecycle marketing
• Lead, develop, and hold accountable a high-performing ecommerce team
• Manage high-velocity creative testing across Meta and TikTok ads while meeting ROAS targets
• Optimize conversion metrics including CVR, AOV, CAC, and LTV through monthly funnel offers and product pages
• Drive email and SMS to contribute 25% of Shopify sales via lifecycle flows and retention

Qualifications

• 5-10+ years scaling DTC ecommerce brands on Shopify with paid social
• Proven track record growing brands to $20M+ revenue
• Deep fluency in Meta and TikTok Ads plus high-velocity creative testing
• Hands-on experience with Shopify, Klaviyo, and Postscript
• Strong understanding of bundles, upsells, funnels, and customer LTV
• Ability to write, review, and optimize high-converting landing pages
• Experience leading remote teams with clear accountability and cadences
• High ownership mindset and passion for screen-free educational products

Benefits And Growth

• Real ownership, autonomy, and direct collaboration with CEO and leadership
• Remote-first culture with emphasis on trust, creativity, and accountability
• Ongoing learning, training, and tools for DTC growth strategies
• Work alongside A+ team members who value excellence and integrity
• Opportunity to build meaningful impact helping families connect through learning
• Access to Josh Hadley’s network via the Ecomm Breakthrough podcast