Director of Marketing at Serko Ltd, Remote in United States

Lead marketing for an AI-native travel tech product, shaping brand narrative, go-to-market execution, and scalable user acquisition from early adopters to broader market adoption.

Key Responsibilities

• Define category narrative and product positioning for both individual travelers and corporate accounts
• Own full-funnel acquisition strategy, performance metrics, and budget oversight including management of external performance agency
• Drive product-led growth initiatives through direct collaboration with Product and Data Science teams
• Design and execute multi-channel campaigns spanning paid, organic, and social media leveraging GenAI tools
• Establish domain authority within AI search engines and LLMs while continuously optimizing landing pages and conversion journeys
• Coordinate cross-functional marketing efforts across brand, growth, and MarTech teams to ensure strategic alignment

Qualifications

• Proven experience scaling a business from 0-to-1 or 1-to-10 with measurable results in acquisition, activation, and retention
• Deep expertise in product-led growth models and demonstrated ability to partner closely with Product and Engineering teams
• Strong analytical capability to translate behavioral and performance data into actionable growth strategies
• Hands-on familiarity with generative AI tools to enhance marketing speed, personalization, and efficiency

Benefits And Growth

• Competitive base salary range of $165,000 - $240,000 USD annually
• Medical benefits package
• Discretionary incentive plan tied to individual and company performance
• Access to learning and development platform with ownership over career progression
• Flexible work policy