Head of Growth, Ecommerce at Hadley Designs, Remote in United States

Seeking a strategic leader to oversee and expand direct-to-consumer ecommerce operations for a family-oriented educational brand, focusing on Shopify and TikTok Shop to achieve over $20 million in revenue within 18 months.

Key Responsibilities

• Manage profit and loss for Shopify and TikTok Shop to reach combined revenue exceeding $20 million.
• Develop scalable growth mechanisms incorporating product bundles, paid advertising, conversion rate improvements, and customer lifecycle initiatives.
• Direct and mentor an ecommerce team to promote accountability and achieve key results.
• Oversee rapid creative production and testing for ads on Meta and TikTok, targeting specific return on ad spend goals.
• Implement monthly funnel-specific promotions, refine metrics including conversion value rate, average order value, customer acquisition cost, and lifetime value, and enhance product page performance.
• Increase email and SMS contributions to 25% of Shopify revenue through optimized flows and retention tactics.

Qualifications

• 5 to 10+ years scaling DTC ecommerce brands on Shopify using paid social media.
• Demonstrated success in growing brands past $20 million in revenue.
• Expertise in Meta and TikTok advertising with high-volume creative testing.
• Hands-on proficiency with Shopify, Klaviyo, and Postscript.
• Deep knowledge of bundles, upsells, sales funnels, and customer lifetime value.
• Ability to create, evaluate, and refine high-conversion landing pages.
• Experience leading remote teams with structured communication and performance tracking.
• Alignment with the brand’s mission for engaging, screen-free early education.

Benefits And Growth

• Full ownership and autonomy in decision-making for ecommerce channels.
• Remote-first environment emphasizing trust, creativity, and accountability.
• Close collaboration with executive leadership, including the CEO.
• Professional development through training, resources, and DTC expertise enhancement.
• Collaborative culture with top-tier colleagues focused on excellence and integrity.
• Opportunity to contribute to meaningful products that support family learning and connection.
• Access to the CEO’s extensive network via the Ecomm Breakthrough podcast.