Growth Marketing Strategist at Printfresh LLC, Philadelphia, United States

Printfresh is seeking a dynamic, innovative Growth Marketing Strategist to advance paid marketing initiatives amid rapid expansion. This position suits a versatile professional passionate about analyzing creative data and conceptualizing impactful ad campaigns, with an emphasis on creative planning and emerging paid channels informed by data-driven narratives.

Key Responsibilities

• Develop and lead creative strategies for paid social platforms, including concept creation, brief writing, and a systematic test-and-learn approach across various channels
• Convert performance metrics, audience data, and cultural shifts into precise creative guidance for internal and external collaborators
• Evaluate creative outcomes to pinpoint successes, failures, and underlying factors, then formulate iteration strategies
• Anticipate platform evolutions and introduce innovative, brand-aligned ideas regularly
• Collaborate with the creative team to outline, assess, and polish concepts in static, video, and user-generated content formats
• Outline and convey creative structures, testing protocols, and campaign frameworks
• Assist in overseeing and refining paid social ad accounts on platforms like Pinterest, Reddit, and TikTok
• Track daily campaign results and implement adjustments to enhance effectiveness
• Apply attribution methods such as MTA and incrementality testing to measure impact and guide budgeting and creative choices
• Coordinate with growth and ecommerce departments to synchronize paid activities with website optimization and conversion objectives
• Produce weekly creative reports that distill data into actionable insights and suggestions
• Create and update performance dashboards for straightforward comprehension and decision-making
• Conduct in-depth analyses beyond routine metrics to reveal audience and messaging potentials
• Adopt a continuous testing and learning approach, proactively identifying next steps and rationales

Qualifications

• 2–4 years in growth marketing, paid social, or performance creative strategy, preferably at a DTC brand or performance agency
• Practical expertise in Meta ads; additional experience with TikTok and other paid social platforms advantageous
• Robust creative intuition to transform data findings into engaging concepts and articulate them to creative personnel
• Proficiency with key performance indicators like CPA, ROAS, CTR, and CVR, and their application to creative choices
• Familiarity with creative analytics tools desirable; knowledge of MTA and incrementality solutions a bonus
• Exceptional organizational skills and attention to detail to ensure precise briefs, timelines, and ad management
• Inquisitive mindset and enthusiasm for development in a role offering substantial advancement potential
• Ease with AI tools for accelerating tasks like creative prototyping, brief preparation, or idea exploration, viewing AI as a creative ally
• Enthusiasm for contributing to a rapidly expanding brand shaping its own strategies, bringing proactive energy to initiatives
• Previous involvement with a high-growth brand valued between $30M and $150M preferred

Education

Unspecified

Benefits And Growth

• Comprehensive health and dental coverage
• Generous PTO and paid holidays
• 401(k) retirement plan with employer matching
• Exclusive employee discounts on Printfresh merchandise