VP, Marketing at BusRight, New York, United States

Lead the marketing function at BusRight, a innovative school transportation platform, by crafting and implementing demand generation strategies to fuel revenue growth through targeted campaigns, events, and audience engagement in the K-12 education sector.

Key Responsibilities

• Develop and execute a scalable marketing strategy focused on generating demand, enhancing conversion rates, and advancing prospects through the sales funnel using tactics like in-person events, webinars, and email campaigns
• Determine optimal mix of demand generation channels and tactics including webinars, website, PR, print, digital, and innovative approaches for efficient lead creation
• Design, execute, and measure a scalable in-person events strategy across large territories
• Create content, social proof, and referral incentives to produce more marketing qualified opportunities and speed up sales cycles
• Extract actionable insights from outreach and CRM data to strengthen marketing-sales alignment in a hub-and-spoke go-to-market model
• Identify priority audiences, segment them, and develop persona-driven messaging strategies for effective communication

Qualifications

• 8-12 years in progressive marketing roles at high-growth, venture-backed organizations (Series A-C preferred)
• Experience selling into defined markets like K-12 education where word-of-mouth and social proof are key
• Proven ability to market innovative solutions to audiences with varying tech proficiency
• Expertise in scaling in-person event strategies into revenue-generating operations
• Strong demand generation focus with interest in brand building, GEO/SEO, opportunity management, and tool development
• Exceptional written communication skills
• Hands-on leadership style with ability to drive outcomes through direct reports and cross-functional teams
• Based in New York or Boston, willing to work in-office 1-2 days per week
• Humble, curious, people-oriented mindset passionate about education and impactful work

Education

Unspecified