Director of Marketing at Steer Health, Dallas, United States

Seeking a Director-level marketer to build and lead demand generation, product marketing, and brand strategy for an AI healthcare SaaS platform serving hospitals and provider organizations. This player-coach position reports to the CEO, manages a small team, and focuses on creating qualified pipeline in a high-growth Series A environment.

Key Responsibilities

• Build and run demand generation programs across digital, paid, email, ABM, and webinars targeting health systems and providers
• Own product marketing including positioning, messaging, and go-to-market strategy for the full AI product suite
• Develop thought leadership content, case studies, and customer stories demonstrating measurable ROI
• Plan and execute field marketing and industry event presence at key healthcare conferences
• Partner with sales to align marketing pipeline with revenue targets and improve attribution
• Build and maintain brand consistency across all channels
• Manage, mentor, and scale a team of marketing specialists
• Establish marketing operations including martech stack, lead routing, attribution, and closed-loop reporting
• Support customer marketing and expansion initiatives in collaboration with customer success

Qualifications

• 5+ years B2B marketing experience with substantial time scaling healthcare SaaS or health-tech companies
• Proven track record building demand generation programs that delivered measurable pipeline and revenue at high-growth SaaS businesses
• Deep knowledge of healthcare buyer personas and multi-stakeholder sales cycles in hospital and provider settings
• Strong product marketing ability to communicate complex AI solutions to clinical, operational, and financial audiences
• Hands-on, strategic operator comfortable in fast-moving early-stage environments
• Excellent writing and storytelling capabilities
• Data-driven with understanding of funnel metrics, attribution, and marketing technology
• Based in Dallas, TX and available for onsite work

Education

Bachelor’s Degree

Benefits And Growth

• Competitive base salary commensurate with experience
• Meaningful equity package
• Full benefits including medical, dental, and vision
• Direct access to executive leadership and CEO partnership
• High-autonomy environment with structured goals and career growth targets
• Opportunity to build and own the marketing function from the ground up