Director of Growth & Demand Gen at Screencastify, Chicago, United States - 23 Mar

Lead marketing efforts to accelerate revenue and user adoption for an innovative edtech platform, focusing on strategy development, team leadership, and cross-functional alignment in the K-12 and expanding sectors.

Key Responsibilities

• Oversee the complete go-to-market process, including strategy formulation and execution to boost revenue, in partnership with sales to link marketing to closed deals and utilize B2C interest for B2B opportunities.
• Establish a unified outbound sales and marketing approach while defining communication strategies across customer journeys using emails, notifications, and in-app elements to enhance engagement and loyalty.
• Act as primary product authority by developing sales tools, customer content, and training resources to aid sales and success teams.
• Perform market analysis through user interviews and insights to refine messaging, positioning, and launch tactics.
• Promote the brand at industry events and meetings, collecting feedback to strengthen market presence.
• Guide and develop a compact marketing team with strategic direction, mentoring, and performance enhancement to increase traffic, conversions, and sales.
• Collaborate with executives on marketing plans to expand in K-12 and enter new areas like higher education and corporate, ensuring messaging fits market demands.
• Track KPIs and deliver performance reports for individuals and teams, highlighting improvements and achievements.
• Partner with product, sales, and customer success groups to align on company goals and promote interdepartmental synergy.

Qualifications

• Demonstrated success as a Marketing Director in SaaS, specializing in growth initiatives.
• Strong leadership and coaching abilities with proven improvements across the customer lifecycle.
• Entrepreneurial approach to strategy creation and market adaptation.
• Superior communication, negotiation, and relationship-building capabilities.
• Self-motivated problem-solver focused on achieving results.
• Prior experience marketing products on the Chrome Web Store.

Benefits And Growth

• Base salary starting at $140,000 annually, plus performance bonus, varying by experience.
• Competitive, data-informed pay structure for equity.
• 401(k) matching and annual bonus potential.
• Unlimited flexible time off for work-life balance.
• Paid parental leave.
• Comprehensive medical, dental, and vision coverage, including free One Medical membership.
• Annual Divvy bike membership for Chicago employees.
• Inclusive, diverse, and innovative team culture with emphasis on collaboration and professional development.