Head of Seller Demand- B2B Marketing at OnBuy, Manchester, United Kingdom

Oversees the creation and expansion of a scalable global seller-acquisition system that moves prospects from awareness through to sign-up across 21 markets for OnBuy, EasyShop and Comet.

Key Responsibilities

• Own the full top-of-funnel journey: Awareness → Lead → Sign-up, delivering predictable, high-quality inbound seller demand.
• Lead global PR and LinkedIn-first social programmes to drive trade visibility and measurable sign-ups.
• Build and optimise data-led acquisition channels, including use of third-party data sets and CRM outreach at scale.
• Design and manage global CRM & email nurture journeys with lead scoring and conversion optimisation.
• Own all /sell/ website experiences, improving messaging, UX and conversion rate across 21+ localised markets.
• Define partner strategy and targets; own pipeline output from the Senior Partnerships Manager (execution handled by the direct report).
• Track funnel performance, fix drop-offs and continuously improve CPL, CPA and lead quality metrics.
• Deliver 3-/6-/12-month forecasts and make data-driven decisions on channel mix, budgets and market prioritisation.
• Build and structure the B2B marketing function, defining clear separation from B2C activity and hiring as performance scales.

Qualifications

• Proven track record in B2B demand generation, growth or lead generation across multiple international markets.
• Strong ownership of end-to-end inbound funnels, CRM programmes and conversion optimisation.
• Hands-on experience with PR, content localisation and third-party data activation for acquisition.
• Expertise in building scalable, repeatable growth systems, including AI-driven processes.
• Commercial fluency with CPL, CPA, ROI and data-led forecasting and dashboard creation.
• Demonstrated success owning high-volume LinkedIn and email campaigns that deliver sign-ups at scale.
• Experience optimising website conversion journeys from lead through to sign-up.
• Desirable: Marketplace, SaaS or eCommerce sector experience; partner co-marketing and event lead-gen exposure.

Benefits And Growth

• Salary up to £90,000 + £15,000 performance bonus (£105k OTE).
• Company equity participation.
• 25 days annual leave plus bank holidays and one extra day off for birthday.
• Employee Assistance Programme and Perks at Work platform.
• Hybrid working at Manchester or Bournemouth offices; career development opportunities.