GTM Marketing Director at Pharmacy2U, Leeds, United Kingdom

The Go-to-Market Marketing Director spearheads strategic marketing efforts to position the brand effectively, launch integrated campaigns, and coordinate across marketing, product, sales, and ecommerce teams to boost demand and align messaging with customer insights.

Key Responsibilities

• Develop and manage GTM strategies for new and existing offerings, including audience segmentation, positioning, creative execution, and channel planning
• Oversee the annual GTM plan across business units for launches, feature releases, enhancements, expansions, and brand campaigns
• Direct integrated campaigns via paid, owned, and earned channels in collaboration with internal teams and agencies
• Create creative briefs with audience insights and messaging to prompt actions
• Conduct customer and market analysis to pinpoint needs, behaviors, and opportunities
• Establish launch plans, timelines, and ensure regulatory compliance
• Align product development with marketing and define success metrics
• Maintain brand consistency in GTM activities and refine positioning for differentiation
• Lead multichannel campaigns including ATL, digital, social, events, PR, content, and email
• Develop audience-resonant positioning, messaging, and propositions
• Drive data-informed campaigns for leads, conversions, and loyalty, optimizing via analytics
• Collaborate with marketing, ecommerce, commercial, and product teams for aligned GTM execution
• Provide weekly updates to leadership and facilitate prioritization for growth-focused initiatives
• Track metrics like acquisition, retention, CPA, LTV, and base growth
• Report campaign performance with insights for stakeholders
• Monitor competitors and market trends for growth opportunities
• Manage and inspire a team of 11, promoting collaboration and development
• Mentor team members and keep them updated on industry practices and tools

Qualifications

• At least 12 years in marketing, including 6 years in senior GTM or director roles
• Demonstrated success in creating and implementing GTM frameworks for customer growth and revenue
• Background in health, technology, or retail sectors
• Advanced strategic thinking and analytical capabilities
• Proficiency in growth marketing, demand generation, and media/channel strategies
• Creative flair for compelling campaign content and action-oriented messaging
• Strong communication and stakeholder management skills

Benefits And Growth

• Competitive contributory pension
• Occupational sick pay
• Long-service awards and refer-a-friend bonuses
• Professional registration fees covered (e.g., GPhC, NMC, CIPD)
• Cycle to Work and Green Car schemes (eligibility-based)
• Enhanced maternity and paternity pay
• Flexible hybrid working
• Private healthcare insurance at discounted rates (Aviva)
• Employee Assistance Programme and mental health support
• Discounted gym memberships via Blue Light Card
• Regular health and wellbeing initiatives
• Commitment to CPD, training, and professional development
• 25 days’ annual leave, increasing with service
• Buy and sell holiday scheme
• Blue Light Card and employee discount platform
• Exclusive discounts at The Springs, Leeds
• 25% off health & beauty purchases
• 25% off Pharmacy2U Private Online Doctor services
• Regular social events