Head of Growth at Total Life, Inc., Vancouver, Canada

Spearhead the demand generation strategy at a fast-expanding healthtech firm dedicated to senior mental health, constructing teams and systems to attract members and boost revenue while reporting to the CEO.

Key Responsibilities

• Establish and manage a partnerships division focused on physicians, geriatric specialists, Medicare providers, senior housing facilities, and other healthcare referral networks
• Design a formal referral initiative featuring incentives, monitoring mechanisms, and response cycles
• Develop adaptable partnership guides for implementation in expanding regions
• Establish brand identity and communication tailored to senior mental health services
• Assemble a compact, efficient marketing unit covering content, performance, and customer lifecycle, overseeing external agencies or freelancers
• Promote visibility, interest, and enrollment via paid and unpaid channels aimed at seniors, their caregivers, and referral partners
• Manage paid user acquisition on platforms like Google and Meta, prioritizing sign-ups and cost-effectiveness
• Implement tracking systems, including attribution models, visualization tools, and reports for agile, evidence-based choices
• Enhance conversion rates throughout the website and user onboarding process
• Direct a holistic SEO approach encompassing technical improvements, content development, and location-specific searches
• Produce materials addressing needs of seniors, caregivers, and clinical referrers to position the company as a leader in elderly mental health
• Cultivate sustained organic expansion to lessen reliance on paid efforts
• Hire, onboard, and mentor top-tier talent in marketing, partnerships, and digital areas
• Promote an environment of testing, responsibility, and ongoing education
• Collaborate with clinical, product, and financial teams to synchronize growth initiatives with organizational objectives

Qualifications

• Over 8 years in growth, marketing, or business development, including at least 3 years leading teams
• Proven success in creating and directing multi-channel growth operations beyond mere campaign oversight
• Background in healthcare, healthtech, or regulated consumer sectors highly desirable
• Expertise in performance marketing, SEO, and digital analytics, with knowledge of key performance indicators and strategies to influence them
• Experience crafting B2B2C partnerships and referral systems, preferably in healthcare or insurance contexts
• Entrepreneurial approach: thrives on developing frameworks, procedures, and teams from the ground up
• Outstanding communication skills to unite stakeholders, motivate teams, and promote the company outwardly
• Analytical thinker who merges data precision with innovative thinking
• Strong compassion for the elderly and commitment to broadening mental health access
• Proactive demeanor and positive outlook
• Bonus: Knowledge of the U.S. healthcare framework

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary plus performance incentives
• Ownership stake in a rapidly scaling enterprise
• Full health coverage including medical, dental, and vision
• Mental health services covered by Medicare for employees and qualified relatives
• Hybrid remote-office work arrangement
• Generous vacation and illness leave as per policy
• Access to Employee Assistance Program