Head of Growth at Corto Pty Ltd, Sydney, Australia

Lead the consumer growth initiatives for LawConnect, a platform combining AI and lawyer services to make legal assistance accessible, by developing strategies for acquisition, conversion, and retention while building a cross-functional team.

Key Responsibilities

• Develop and implement the overall consumer growth strategy, focusing on establishing LawConnect as the primary legal help resource in Australia with plans for international rollout.
• Recruit, lead, and mentor a multidisciplinary growth team including marketers, engineers, and data experts to enhance acquisition and expansion efforts.
• Oversee operations in search engine marketing, optimization, and conversion rate improvement to boost channel efficiency.
• Conduct experiments throughout the user journey from awareness to engagement to improve conversion rates and long-term growth.
• Launch campaigns to increase brand recognition and foster consumer trust on a large scale.
• Create and apply growth strategies for entering international markets, tailoring approaches to regional needs while upholding brand standards.
• Promote a testing-oriented environment using data for quick evaluations and refinements across growth areas.
• Collaborate with product, engineering, design, and business units to integrate growth efforts with company goals.

Qualifications

• Over 10 years in growth, marketing, or similar fields, with proven leadership in cross-functional teams.
• Demonstrated success in expanding consumer products from initial success to widespread use.
• Advanced knowledge in SEM, SEO, CRO, and paid acquisition channels, understanding their integrated impact on efficient scaling.
• Experience assembling and directing teams of marketing, engineering, and data professionals focused on growth.
• Strong analytical abilities in funnel analysis, cohort studies, attribution, and data-driven decision-making.
• Proficiency with AI technologies and innovative growth tools for significant improvements in user acquisition and conversion.
• Background in trust-sensitive sectors like legal, health, or finance where clear communication drives conversions.
• Knowledge of international expansion for consumer products, adapting to diverse market conditions.
• Ability to thrive in uncertain, fast-paced settings with proactive problem-solving.
• Ownership mindset, precise communication, consumer focus, action-oriented approach, commercial awareness, and talent development skills.

Benefits And Growth

• Influence company direction as a key leadership member reporting to the Co-Founder with high autonomy.
• Contribute meaningfully to high-impact projects in a supportive, innovative environment.
• Expand a dedicated growth team with substantial resources for ambitious goals.
• Enjoy startup dynamism supported by a major legal software firm, including rapid decision-making and growth potential.
• Receive competitive pay, flexible hybrid work options, and opportunities for career advancement amid global scaling.
• Participate in team-building activities like celebrations, social events, sports, sailing, and yacht access.
• Benefit from wellness support including extra leave, gym membership, and other incentives.
• Access LEAP Home program for assistance in purchasing a primary residence.