Creative Director - Direct Response at MM Coaching Limited, Remote in Canada

An experienced Creative Director specializing in direct-response copy will collaborate with the Co-Founder to spearhead messaging and creative strategy, oversee production, and enhance conversion performance across all customer interactions in a rapidly growing online coaching company.

Key Responsibilities

• Develop messaging strategy and copy architecture across the funnel from cold traffic to conversion
• Create campaign concepts, hooks, angles, and creative strategies for evergreen and launch initiatives
• Establish scalable systems including Brand Voice Playbook, frameworks, templates, and SOPs
• Write and edit performance copy for paid ads, landing pages, VSL/webinar scripts, email sequences, and YouTube scripts
• Review and refine founder-created content with strategic edits and feedback
• Develop frameworks and templates for scalable and consistent copy production
• Brief and direct copywriters, video editors, and designers to ensure high execution standards
• Maintain creative vision, quality, and speed across all outputs, including potential rehiring
• Run reviews and deliver clear, actionable feedback to contractors
• Build and maintain Brand Voice Playbook and messaging guidelines
• Own quality assurance and final approvals across all channels, including proofing, links, formatting, tone, and claims verification
• Provide final sign-off before publishing any content
• Collaborate with Media Buyer to test and iterate based on performance metrics like CTR, CVR, VSL watch time, booking rate, and revenue per lead/call
• Conduct voice-of-customer research and incorporate insights into high-converting messaging

Qualifications

• 7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or similar services
• Proven track record of building $1M+ high-ticket funnels including book-a-call, webinar, and VSL formats
• Proven experience conducting voice-of-customer research and developing high-converting angles
• Experience managing creative QA processes with final approval ownership
• Experience using AI tools to boost output while maintaining quality
• Proven track record managing team members, including hiring, onboarding, and offboarding
• Experience owning creative direction across the entire company and marketing channels
• Must have personally developed hooks, lead mechanisms, objection stacks, offer positioning, and conversion flow logic
• Able to capture, protect, and elevate a founder-led brand voice
• Highly analytical and optimization-focused
• Confident in providing direct, constructive, and data-driven feedback
• Detail-oriented with strong QA instincts
• Comfortable with platform standards and responsible marketing claims
• Clear, reliable communicator with strong async habits using tools like Slack and Loom
• Nice to have: First-hand experience of long-term marriage dynamics for nuanced audience writing

Benefits And Growth

• Fully remote position
• Full-time contractor role for Limited Company or Sole Trader
• Monthly rate of $5,000 – $10,000
• Flexible schedule with availability for scheduled calls during UK, Europe, and US business hours