Senior Marketing Executive at Infopro Digital Services Limited, London, United Kingdom

Senior Marketing Executive responsible for directing integrated campaigns and events marketing for 1LoD, focusing on the XLoD Global - London event, to drive audience growth, brand awareness, and lead generation across global B2B risk audiences.

Key Responsibilities

• Lead planning and execution of multi-channel marketing campaigns for brand awareness and lead generation
• Analyze campaign performance and optimize strategies with leadership reporting
• Develop and manage content marketing strategies to boost channel engagement
• Oversee social media marketing to increase audience growth and engagement
• Collaborate with product teams on marketing materials aligned with launches and features
• Coordinate promotional events, webinars, and trade shows

Qualifications

• Proven experience in events marketing, ideally B2B
• Strategic thinker with strong execution and project management skills
• Experience managing event marketing budgets
• Deep understanding of digital and direct marketing, including PPC and social media
• Willingness to identify and implement new channels, track results, and share best practices
• Demonstrated success in driving qualified leads and achieving revenue goals
• Strong analytical skills to translate insights into actionable strategies
• Commercially driven, proactive, solution-oriented mindset
• Skilled communicator and influencer with a collaborative approach

Benefits And Growth

• Hybrid working in London
• 25 days annual leave rising to 30 days
• Birthday leave
• 24/7 Employee Assistance Programme
• Extensive learning programmes via Generation Infopro platform
• Paid volunteer days
• Group personal pension plan
• Life assurance
• Interest-free season ticket loan
• Private medical insurance
• Bonusly recognition programme
• Employee discount scheme
• Eye-care vouchers
• Discounted gym membership
• Agile/remote working
• Bike to work scheme
• Enhanced maternity leave up to 26 weeks full pay
• Dependant leave up to 5 days full pay
• Menopause policy
• Buying holiday
• Dental insurance
• Give as you earn
• Partner gym membership add-on
• Health cash plan
• Personal accident insurance