B2B Event Marketing Manager (Remote) at Business of Apps, Remote in United Kingdom

Join Business of Apps as a B2B Event Marketing Manager to lead the marketing strategy for events targeting app growth professionals. This independent role involves planning and executing multi-channel campaigns to drive audience expansion and revenue growth in a scaling media and events company.

Key Responsibilities

• Develop, oversee, and implement marketing plans for delegates and sponsorships
• Plan and run paid advertising on LinkedIn and Facebook, including creative briefs, copywriting, targeting, monitoring, and optimization
• Create and execute email campaigns in HubSpot, such as subject lines, sequences, and segmentation
• Maximize HubSpot CRM usage through segment management and potential enhancements like lead scoring
• Enhance organic reach on LinkedIn, YouTube, and Instagram
• Handle landing pages and campaign assets
• Monitor and report on performance metrics to inform improvements
• Collaborate with sales to track and follow up on leads from B2B campaigns

Qualifications

• 5+ years managing marketing campaigns in premium B2B events settings
• Robust proficiency with HubSpot
• Direct experience handling paid ads on LinkedIn and Facebook
• Willingness to travel to events in NYC, Berlin, and London
• Location in UK or European time zone

Benefits And Growth

• Fully remote setup with potential coworking space reimbursement
• Flexible hours accommodating personal commitments like school runs
• Performance-based bonus averaging over 10% of salary
• Employer pension contributions