Event Marketing & Programs Manager at PerformYard, Remote in United States

You will lead the strategy and execution of integrated field and virtual events—including trade shows, customer roadshows, partner programs, webinars, and executive roundtables—to generate pipeline, accelerate revenue, and strengthen brand presence for a fast-growing B2B SaaS company.

Key Responsibilities

• Plan, coordinate, and execute in-person and virtual events to drive pipeline and revenue
• Collaborate with marketing and sales teams to create integrated campaigns aligned with sales objectives
• Work with demand generation and digital teams to amplify field programs via email, paid media, and social
• Measure and report on performance using MQLs, demos, pipeline, revenue, and ROI
• Execute lead nurture and follow-up with lifecycle marketing, SDRs, and account teams
• Attend trade shows and events to market the product and book demos
• Develop data-driven programs focused on new prospects and expansion within existing accounts
• Set goals and metrics for campaigns to increase pipeline and sales velocity
• Evaluate partner demand-generation opportunities and build vendor and association relationships

Qualifications

• 3+ years of field marketing experience in B2B SaaS or technology
• Strong campaign orchestration and understanding of personas and buying cycles
• Proven ability to evolve programs based on performance data and sales feedback
• Willingness to travel monthly, sometimes multiple times per month
• Enterprise-level sales experience
• Strong knowledge of Account-Based Marketing (ABM) and implementation experience
• Track record managing trade shows, field events, and executive roundtables with measurable success
• Strong analytical skills to measure and optimize campaigns with data insights
• Excellent cross-functional communication and collaboration
• Experience with partner marketing and co-marketing strategies
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Ability to manage multiple initiatives simultaneously under minimal supervision

Benefits And Growth

• Medical, dental, and vision health insurance with HSA
• Disability insurance
• 401k plan
• Generous PTO and paid holidays
• 100% remote position