Panorama Education seeks an Event Content Strategy Manager to lead the creation and delivery of engaging presentation materials for in-person and virtual events, enhancing brand visibility among K-12 leaders through strategic, audience-tailored content that aligns with company objectives.
Key Responsibilities
- Oversee content creation and execution for events including industry conferences, customer gatherings, virtual sessions, and thought leadership opportunities, aligning with brand, pipeline, and revenue targets
- Produce high-caliber keynotes and presentations that support Panorama’s priorities, campaigns, and thought leadership
- Handle conference proposals by crafting session titles, abstracts, objectives, and supporting documents
- Customize content strategies for specific audiences, such as superintendents versus curriculum leaders
- Build and manage a pipeline of internal and customer speakers, providing preparation resources like talk tracks and coaching
- Collaborate with the Event Marketing team on submissions, timelines, and logistics
- Work with Product Marketing, Customer Marketing, and customer teams to integrate stories and align with marketing goals or product launches
- Partner with executives and experts to refine ideas into engaging event content
- Create reusable templates and best practices for event content to ensure efficiency and consistency
- Develop processes and SLAs for content development, reviews, and approvals
- Maintain standards for narrative alignment, relevance, and visual appeal
- Assess event content effectiveness through feedback to refine future programming
Qualifications
- At least 5 years in event content development, content marketing, or similar roles
- Strong knowledge of K-12 education, preferably with direct experience at school, district, or state levels
- Superior writing and editing abilities, with a portfolio of presentation content across various formats; include samples in application
- Distinctive storytelling perspective for crafting narratives that connect with education leaders
- Proficiency in visual storytelling, including slide design collaboration with designers
- Expertise in identifying, preparing, and coordinating internal, external, and customer speakers
- Ease in collaborating with senior executives, demonstrating poise and judgment
- Openness to feedback for rapid iteration and improvement
- Excellent organizational and project management skills for handling multiple streams, deadlines, and stakeholders
- Familiarity with AI tools for content and presentation enhancement
- Strategic approach linking content to brand, pipeline, and revenue impacts
- Proven cross-functional teamwork
Benefits And Growth
- Base salary of $85,000 - $125,000 USD annually
- Annual bonuses or commissions
- Equity awards
- Region-specific health and welfare benefits
- 401K with employer match (US only)
- Health, dental, vision, life insurance, short-term and long-term disability coverage (US only)
- Flexible spending accounts for health care and dependent care (US only)
- Wellness reimbursement
- Work from home reimbursement
- Flexible vacation policy
- Parental leave program
- Company-issued laptop