Field Marketing Manager (Alani Nu) at Celsius, Remote in United States

The Field Marketing Manager for Alani Nu will serve as the local brand representative, translating national strategies into impactful consumer experiences through events, team leadership, and community initiatives to enhance awareness and engagement in assigned markets.

Key Responsibilities

• Execute comprehensive marketing plans in alignment with national and regional objectives
• Build and maintain partnerships with local influencers, media, and community organizations
• Identify and oversee local sponsorships and brand collaborations
• Direct consumer sampling initiatives and assess outcomes for optimization
• Recruit, develop, and supervise part-time Brand Ambassadors
• Collaborate with sales and distributor teams to improve retail presence and conversions
• Develop and handle annual marketing strategies, budgets, forecasting, and reporting
• Manage regional operations such as warehouse, inventory, and vehicle management
• Handle invoice processing and expense oversight with finance support
• Assist in various marketing and sales projects as required

Qualifications

• Over 5 years in grassroots and brand marketing, ideally in CPG, food, or beverage sectors
• At least 3 years in team management or field leadership
• Bachelor’s degree preferred
• Robust experience in community outreach, event coordination, and project oversight
• Knowledge of regional events and cultural trends for engagement
• Demonstrated team leadership, priority management, and cross-functional collaboration under deadlines
• Initiative-driven with excellent organization and problem-solving capabilities
• Strong communication and interpersonal skills
• Adaptability to independent and team-based work in dynamic settings
• Flexibility to business changes
• Valid U.S. driver’s license
• Physical capability to lift 25 lbs. and stand for long durations
• Availability for regional travel

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive medical, dental, and vision coverage
• Long- and short-term disability insurance
• Life insurance
• 10 vacation days annually, based on accrual
• 11 paid company holidays
• 401(k) retirement plan with employer matching
• Identity theft and legal protection services
• Base salary of $60,000-$70,000, plus incentives
• Potential for bonuses and restricted stock units