Marketing Activation Specialist at Yalent, Irvine, United States

Marketing Activation Specialist at AllCare AI involves hands-on field marketing in senior living communities, executing events, fostering relationships with residents and families, and producing qualified leads to support healthcare enrollment growth.

Key Responsibilities

• Manage and execute an activation schedule, including planning and delivering in-person events such as health fairs, informational sessions, and personalized outreach at partner communities while handling all logistics and follow-up.
• Serve as the primary representative of AllCare in communities, engaging residents, families, and staff with empathy and professionalism to establish lasting trust.
• Capture and document leads from activations precisely, ensuring seamless transfer to the lead generation team and identifying any obstacles in the enrollment process early.
• Design and update marketing materials like brochures and event resources in collaboration with the lead team to maintain accurate and relevant messaging in the field.
• Monitor event participation and interactions via the company’s CRM system, providing insights on feedback, challenges, and trends to refine future strategies.

Qualifications

• 3-5 years in field marketing, community engagement, event planning, or comparable client-facing positions.
• Possess a valid driver’s license and dependable transportation for frequent travel within assigned areas.
• Background in senior care, home health, or related healthcare fields is beneficial but not essential.
• Knowledge of CRM platforms such as Salesforce or HubSpot is desirable.
• Bilingual proficiency in Spanish and English is advantageous for serving diverse communities.
• Demonstrate strong interpersonal skills, self-motivation, clear communication, and a commitment to impactful work in senior healthcare.

Education

Bachelor’s Degree

Benefits And Growth

• Hourly rate of $40.00, supplemented by a bonus based on enrollment activation performance.
• Comprehensive medical, dental, and vision insurance coverage.
• Generous paid time off allowance.
• Reimbursement for mileage incurred during field travel.