Regional Field Marketing Manager at Next Door & Window, Burr Ridge, United States

Mid-senior field marketing leader responsible for planning, executing, and scaling a multi-market field program projected to generate $30M in revenue in the next 2–3 years across Chicago, Madison, and St. Louis.

Key Responsibilities

• Research, secure, and manage over 60 events per year including home shows, community events, and Costco activations
• Handle event applications, track spending, and optimize costs to meet performance benchmarks
• Schedule, staff, and oversee all logistics to maximize ROI on field activations
• Lead full-cycle talent management: recruiting, onboarding, and performance management of Brand Promoters and Field Leaders
• Maintain regular field presence to coach teams and ensure execution quality at events and retail partner locations
• Drive daily, weekly, monthly, quarterly, and annual appointment-generation targets with a metrics-driven approach
• Develop and execute strategic plans to exceed lead-generation goals and improve sales conversion rates
• Monitor marketing spend and optimize scheduling, staffing, and event selection for highest ROI
• Regularly evaluate KPIs and implement data-driven improvements across team and program performance
• Produce accurate lead and appointment forecasts and performance reports
• Ensure team adherence to brand standards, scripting, and product knowledge through ongoing coaching and training

Qualifications

• Proven track record planning and executing 60+ events annually across multiple markets
• Several years of hands-on event and field marketing experience with measurable results
• 2–5 years of experience managing a field marketing team
• Strong coaching, training, and team development capabilities
• Sales-oriented mindset with demonstrated success hitting lead and appointment goals
• Solid budget management and marketing spend optimization skills
• Analytical ability to review KPIs and make proactive, data-driven decisions
• Self-starter comfortable managing time and priorities across multiple markets
• Proven leadership, accountability, and team-building experience
• Excellent oral and written communication skills
• Flexible schedule availability including evenings, weekends, and consistent field presence

Benefits And Growth

• Base salary $75,000 with total earning potential of $100,000–$120,000+ (base + bonus + commission)
• Performance-based bonus and commission opportunities
• 401K with profit sharing
• Health and dental benefits
• Flexible Spending Account
• Paid holidays and increasing vacation with seniority
• Holiday parties and monthly in-office events
• Long-tenured team culture with many members employed 10+ years