Events & Marketing Executive at Capital Economics, London, United Kingdom

Support the execution of Capital Economics’ international events program and contribute to essential marketing activities, including CRM management and performance analysis, in a collaborative environment serving global clients with macroeconomic insights.

Key Responsibilities

• Support planning and execution of in-person and virtual events across EMEA, APAC, and North America
• Manage event setup such as website updates, invitations, RSVP tracking, and CRM data maintenance
• Handle logistics including venue sourcing, supplier coordination, branding, and budget oversight
• Coordinate with finance for invoice processing and serve as primary contact for external event inquiries
• Collaborate with sales, marketing, and economist teams to promote events and meet timelines
• Lead on-site event delivery in London and assist with events in Singapore and Toronto
• Oversee post-event tasks like communications, attendance monitoring, feedback, and performance reporting
• Assist in CRM marketing efforts, including email campaigns and invitations
• Coordinate multi-channel campaigns on email, website, and LinkedIn
• Monitor SalesWings for lead tracking, scoring, and targeting
• Track event metrics like registrations and engagement, providing internal insights
• Contribute to marketing reports, maintain Salesforce dashboards, and ensure data consistency across platforms
• Identify performance trends and anomalies to drive improvements

Qualifications

• 2+ years’ experience in delivering in-person and virtual events
• Strong organizational, project, and time management skills for handling multiple deadlines
• Proficiency in Salesforce or similar CRM systems, and Salesforce Marketing Cloud or email automation tools
• Experience with webinar platforms like ON24 or Zoom preferred
• Confident copywriting for emails, invitations, and marketing content
• Comfort with digital channels including LinkedIn, email, and web platforms

Benefits And Growth

• 25 days annual leave plus birthday
• Salary sacrifice pension scheme
• Life assurance
• 24-hour online GP access
• Health Assured Employee Assistance Programme
• Hybrid working model
• Training and development opportunities
• Enhanced maternity and paternity policies
• Bike to work scheme
• Active social committee