The Revenue Marketing Specialist supports B2B go-to-market initiatives at Orgvue, a platform for organizational design, by managing events and developing lead generation campaigns to align strategy with execution and drive measurable business results.
Key Responsibilities
- Collaborate with the Director of Revenue Marketing and team to develop and execute global and regional campaign plans, including full ownership of virtual and in-person events.
- Produce high-quality content for presentations, event materials, emails, and social media.
- Contribute to achieving Marketing Qualified Lead targets through event-driven and campaign-based efforts.
- Oversee external agencies and event providers to build partnerships and meet agreed outcomes and returns.
- Partner with Marketing Operations to improve campaign execution, automation, tracking, measurement, and insights.
- Foster strong relationships with Business Development Executives and Account Executives for effective conversion and pipeline development.
- Handle campaign budgets to support seamless activities and meet monthly and quarterly goals.
- Work with Product Marketing, Creative & Content teams to develop compelling copy for campaign materials.
- Collaborate with digital marketing to optimize conversions via integrated campaigns.
- Maintain consistent brand identity across all campaigns and communications.
Qualifications
- Skilled communicator who builds positive relationships with diverse stakeholders.
- Proficient in project management, handling multiple initiatives with keen attention to detail.
- Strong in cross-functional collaboration, promoting a positive and results-oriented mindset.
- At least 2 years in B2B marketing, preferably in tech.
- Proven success in delivering events that yield measurable pipeline and ROI.
- Experienced in creating integrated lead generation campaigns across digital and traditional channels.
- Familiarity with HubSpot, Salesforce, or similar tools, plus marketing automation.
- Knowledge of LinkedIn paid social campaigns and organic social media strategies.
Benefits And Growth
- Hybrid work arrangement with 2 days in the London office.
- Private medical insurance covering dental and vision, plus life assurance.
- 25 days of annual holiday, increasing to 30 days with one extra day per year of service.
- Employer pension contribution of 5% of gross salary upon minimum 3% employee contribution.
- Season ticket loan and cycle to work scheme.
- Wellbeing resources including Sanctus coaching, virtual fitness sessions, webinars, and an annual wellbeing day.
- Commitment to individualism and a diverse workforce for future success.