Event Marketing Manager (M&I) at M&I, London, United Kingdom

The Event Marketing Manager position at M&I focuses on orchestrating comprehensive marketing initiatives to enhance attendee participation, interaction, and brand prominence for international events in the meetings and incentives sector, collaborating with the Head of Marketing to align with broader strategies.

Key Responsibilities

• Develop and implement multifaceted marketing campaigns to promote M&I events and foster growth.
• Collaborate with the Head of Marketing to establish campaign objectives, narratives, and performance indicators.
• Align marketing efforts with sales and buyer team goals to achieve commercial targets.
• Evaluate campaign results and provide reports to refine marketing approaches.
• Oversee event and brand websites, ensuring up-to-date, captivating content optimized for search engines.
• Enhance online visibility via SEO and content strategies, monitoring site metrics and partnering on traffic growth.
• Design and execute email campaigns using CRM and automation tools, managing calendars and audience segments.
• Maintain a compliant marketing database for effective lead nurturing and communications.
• Create engaging content for digital platforms, social media, promotions, and media outreach, upholding brand standards.
• Refine marketing assets like brochures, web content, case studies, and reports with design and content teams.
• Formulate social media plans to expand reach, engagement, and community interaction through diverse formats.
• Manage on-site marketing during events, coordinating content capture and aligning with commercial priorities.
• Perform pre-event checks and analyze content performance to boost impact.
• Cultivate partner relationships for joint content and support, specializing in specific event areas as needed.
• Monitor industry trends and competitors to enhance brand exposure through targeted initiatives.

Qualifications

• Demonstrated background in marketing, preferably in events, hospitality, or travel sectors.
• Proficiency in handling integrated campaigns across digital mediums such as email, social, and web.
• Advanced analytical abilities to analyze data and enhance campaign outcomes.
• Superior writing capabilities for producing persuasive marketing materials.
• Robust organizational prowess to juggle various projects and timelines.
• Team-oriented demeanor with skills to collaborate internally and externally.
• Initiative-driven attitude to manage initiatives from inception to completion.
• Optional: Knowledge of hospitality, travel, or events marketing.
• Optional: Involvement in event and conference promotions.
• Optional: Expertise with tools like HubSpot, Monday.com, Salesforce, Pardot, Figma, and Adobe.

Benefits And Growth

• Competitive base salary ranging from £38,000 to £42,000 based on expertise.
• 36 paid vacation days including public holidays, plus extras for tenure.
• Flexible hybrid schedule alternating between 2 and 3 office days weekly.
• £50 monthly allowance for Bupa health insurance post-probation.
• Employee Assistance Program for mental health, wellness, finances, and life events.
• Extended maternity and enhanced paternity leave options.
• Global travel opportunities to assist at events.
• Early Friday departures at 4 PM.