Lead Americas event marketing strategy to grow audiences, strengthen brand positioning and deliver commercial results for Risk Global’s events and solutions.
Key Responsibilities
- Develop and execute event marketing strategies for the Americas in collaboration with Sales and Product teams
- Design and manage integrated multi-channel campaigns aligned to business goals
- Lead marketing for flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
- Track performance against KPIs, revenue targets and audience growth metrics
- Set, manage and optimize event marketing budgets to maximize ROI
- Monitor market trends and competitor activity to refine strategy
- Analyze internal and external data to drive audience development and database growth
- Ensure consistent cross-regional messaging by collaborating with global marketing teams
Qualifications
- Proven B2B events marketing experience
- Strong strategic thinking and project-management skills
- Sound knowledge of marketing mix including digital and direct channels
- Track record of generating qualified leads and hitting revenue targets
- Analytical mindset capable of turning insights into creative initiatives
- Experience launching new products
- Proficiency in PPC, social-media marketing and campaign optimization
- Commercial focus with drive to expand Americas revenues
- Ability to perform under pressure and deliver proactive solutions
- Excellent communication and stakeholder-influence skills
Benefits And Growth
- 20 vacation days rising to 25
- 5 paid sick days
- 11 paid company holidays
- Medical, dental, vision and life insurance
- 401k plan with match
- Flexible spending account
- Menopause policy and wellbeing support
- Short-term and long-term disability coverage
- Employee assistance program
- Flexible working
- Office gym membership
- Employee referral scheme
- Management and external training support