Seeking a strategic retention marketer to lead lifecycle and messaging efforts for multiple high-growth DTC brands at a data-driven growth marketing agency.
Key Responsibilities
- Own monthly email and SMS campaign calendars aligned to trends, launches, and evergreen goals.
- Craft high-converting direct-response copy for campaigns and complex lifecycle flows.
- Audit and refine automated flows to improve segmentation, offers, and customer journeys.
- Analyze account data, identify trends, and prepare strategic client reporting.
- Lead client strategy calls, present recommendations, and spot expansion opportunities.
- Collaborate with designers, builders, and account managers to execute plans precisely.
- Adopt AI tools and SOPs to boost efficiency while upholding strategic standards.
Qualifications
- 3–5+ years in retention, lifecycle, or CRM marketing within eCommerce/DTC; agency experience highly preferred.
- Advanced Klaviyo (or similar) experience and familiarity with Shopify.
- Mastery of direct-response copywriting that aligns with varied brand voices.
- Strong grasp of retention KPIs including attributed revenue, CTR, AOV, repeat purchase rates, and deliverability.
- Proven ability to present data-driven strategies to founders and marketing leads.
- Comfort working in fast-paced environments and with AI-enabled workflows.
- Proactive, detail-oriented self-starter capable of managing multiple accounts with minimal oversight.
Benefits And Growth
- Competitive salary based on experience.
- Fully remote with flexible work environment.
- High-impact role on award-winning campaigns.
- Long-term growth opportunity within a stable, expanding company.