Email Marketer at Unpack Holdings Limited, Remote in Mexico

Design, build, and scale lifecycle marketing systems that drive user engagement, retention, and long-term value through behavioral journeys, intelligent segmentation, campaign optimization, and data-informed iteration.

Key Responsibilities

• Design, build, and optimize lifecycle programs spanning onboarding, activation, engagement, retention, churn prevention, and re-engagement.
• Develop audience segments based on user behavior, engagement patterns, and product interactions.
• Own planning, execution, and optimization of automated workflows, transactional messages, and promotional campaigns.
• Monitor and maintain email deliverability, sender reputation, and authentication protocols.
• Design and run tests across messaging, timing, segmentation, and user journeys.
• Track lifecycle KPIs and translate performance data into strategic recommendations.
• Collaborate with product, design, analytics, engineering, and growth teams.
• Identify and implement improvements to workflows, automation, and operational efficiency.

Qualifications

• Proven experience managing lifecycle, retention, CRM, or customer engagement programs in tech, SaaS, gaming, e-commerce, or digital-product environments.
• Hands-on experience with marketing automation platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, or Salesforce Marketing Cloud.
• Strong analytical skills and data-driven decision-making ability.
• Experience developing behavioral segmentation and personalization programs at scale.
• Knowledge of email deliverability, domain reputation, and authentication standards.
• Systems-oriented mindset focused on scalable processes and automation.
• Effective communication skills across technical and non-technical stakeholders with strong attention to detail.