Senior Manager, Email + SMS at OUAI, Remote in United States

OUAI seeks a Senior Manager of Email + SMS to lead CRM and loyalty strategies, focusing on customer retention and engagement through innovative email and SMS initiatives that convert new customers into loyal advocates, reporting to the Director of Growth + Retention.

Key Responsibilities

• Own the strategy and calendar for all email and SMS marketing programs, balancing long-term retention initiatives with near-term needs like product launches and seasonal campaigns.
• Develop and optimize customer journeys across lifecycle stages including welcome, repurchase, and winback.
• Define segmentation strategy for personalized, high-converting communications.
• Partner with Growth and Digital teams to integrate CRM insights with paid media and site experiences.
• Track, measure, and evaluate email and SMS program results, identifying KPIs that align with business goals and implementing data-driven optimizations.
• Serve as the business lead for CRM tech stack, including ESP, SMS platform, subscription, loyalty platform, and integration tools.
• Partner on evaluating and onboarding a Customer Data Platform for seamless data flow and personalization.
• Refine KPIs, reporting frameworks, and test-and-learn agendas for lifecycle programs.
• Own relationships with digital creative and copy teams for email briefing, content creation, copywriting, and asset management.
• Collaborate cross-functionally with Digital and Brand teams to develop compelling stories for product launches, promotions, and events.
• Follow industry trends and competitor practices to recommend improvements in broadcast marketing, SMS, and personalized strategies.

Qualifications

• 6–8+ years of CRM or Lifecycle Marketing experience in DTC, ideally within beauty, lifestyle, or consumer goods.
• Proven success driving retention and revenue through email/SMS programs.
• Deep familiarity with ESPs (Klaviyo) and SMS platforms (Postscript) and loyalty platforms.
• Excellent analytical skills and experience with data-driven decision-making.
• Experience with (or strong curiosity about) CDPs such as Segment, mParticle, or Amperity.
• Collaborative, curious, and excited to build meaningful relationships with OUAI’s community.
• Creative thinker with a track record of building successful retention marketing campaigns.
• Strong communication and collaboration skills.
• Desire to learn, grow and mentor.
• A commitment to asking questions to find the best answers.

Education

Bachelor’s Degree

Benefits And Growth

• Annual Base Salary Range is $115,000 - $130,000 (based on experience) + potential for yearly bonus
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)