FBS - MarTech - Senior Marketing Automation at Capgemini, Remote in Brazil

Mid-senior marketing automation specialist supporting MarTech initiatives by managing SaaS platforms, delivering data-driven campaign operations, and optimizing marketing technology to improve acquisition, retention, and analytics outcomes.

Key Responsibilities

• Manage day-to-day operations, maintenance, and delivery of marketing systems to meet business requirements
• Configure, enhance, and report on SaaS platforms while troubleshooting user and system issues
• Identify risks in functional design and propose alternative solutions
• Partner with channel managers and stakeholders to clarify requirements and align solutions with goals
• Support long-range business planning and ensure products/services meet business needs
• Conduct system studies and analyze existing processes to drive efficiency improvements
• Research and develop automation techniques for marketing workflows
• Maintain quality control standards and effective methods for systems management
• Analyze project metrics to determine success and recommend improvements
• Coordinate technology phases, optimize service delivery, and handle problem management and reporting
• Evaluate vendor proposals and track supplier SLAs

Qualifications

• Fluent English
• Bachelor’s degree minimum
• Intermediate API & webhooks
• Intermediate data mapping & ETL
• Advanced SQL & data querying
• Intermediate customer data platforms (CDPs)
• Advanced marketing automation tools
• Intermediate tag management & analytics
• Entry-level call analytics & routing systems

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary with performance-based bonuses
• Comprehensive benefits package
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive global work culture
• Private health insurance
• Paid time off
• Training & development opportunities with renowned partners