Email Marketing Strategist - Agence CRM / rétention DTC at REACH, Remote in France

REACH place Paris, France
Posted 3 July 2026
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Freelance CRM and retention specialist leading Klaviyo strategy for a portfolio of French DNVB e-commerce brands. Acts as the primary strategic resource translating client goals into high-performing campaigns and automated flows.

Key Responsibilities

  • Own strategic CRM roadmaps and monthly performance plans for multiple client accounts
  • Translate client inputs into detailed creative briefs that differentiate campaigns and flows
  • Define Klaviyo segmentation, exclusion rules, conditional logic and flow structures (Welcome, Replenishment, Churn, Abandonment)
  • Validate segments, subject lines, offers and technical elements before weekly sends
  • Coordinate async with Account Lead, Specialist, CoRed and Designers to ensure timely, error-free delivery
  • Prepare and deliver monthly client performance reviews and onboarding sessions
  • Monitor deliverability and email metrics, perform root-cause analysis and implement corrections

Qualifications

  • Confirmed freelance or agency experience leading multi-account email/CRM campaigns for DTC e-commerce
  • Advanced Klaviyo proficiency: segments, conditional flows, campaign logic, profile properties
  • Strong understanding of subscription e-commerce mechanics (SKUs, replenishment, upsell/downsell) and Shopify ecosystem
  • Solid knowledge of email deliverability and performance analysis (open/order rates, A/B impact)
  • Comfortable using Figma to brief and annotate creative assets
  • Excellent French writing skills with proven ability to craft differentiated messaging and storytelling
  • Demonstrated rigor, reliability and proactive communication when managing concurrent accounts

Benefits And Growth

  • Long-term freelance mission, full remote, French time zone with flexible hours
  • Compensation starts at 1,000 € HT/month for onboarding (2 brands, 20-30 h) and scales to 3,000–3,500 €/month at full scope
  • Output-driven async culture with a specialist freelance collective
  • Progressive ramp-up and opportunity to grow within a retention-focused agency