Email Marketing Specialist at Lifely, Remote in Australia

We are seeking a results-driven Email Marketing Specialist to design, implement, and optimize email campaigns and automation flows that boost customer engagement, loyalty, and revenue for our e-commerce furniture brands.

Key Responsibilities

• Develop and execute email marketing campaigns supporting sales, product launches, promotions, and retention.
• Plan campaign calendars aligned with broader marketing initiatives.
• Build and manage Klaviyo automation workflows including welcome, cart abandonment, post-purchase, and re-engagement sequences.
• Collaborate with design and content teams to create visually appealing, on-brand email templates.
• Segment audiences based on purchase history, browsing behavior, and other data for personalized targeting.
• Analyze campaign metrics and implement data-driven optimizations.
• Conduct A/B tests on subject lines, design, and content.
• Ensure email content matches brand tone and is accurate for each region.
• Stay current with email marketing and e-commerce trends.
• Maintain compliance with GDPR, CAN-SPAM, and other relevant regulations.

Qualifications

• 3+ years of experience in email marketing, preferably in e-commerce or retail.
• Expert-level proficiency in Klaviyo, including segmentation, automation, dynamic content, and reporting.
• Strong understanding of email marketing best practices, trends, and analytics.
• Excellent written communication and creative skills for compelling, on-brand copy.
• Basic design skills with Figma or Canva.
• Proficiency in data analysis and translating insights into strategy.
• Familiarity with e-commerce platforms such as Shopify or WooCommerce and their Klaviyo integrations.
• Detail-oriented, organized, and able to manage multiple campaigns at once.
• Strong interpersonal, problem-solving, and critical-thinking skills.
• Ability to thrive in a fast-paced environment.

Education

Bachelor’s Degree