Email Marketing Specialist | Remote | LATAM Only | 81148 at Remote Talent LATAM, Remote in Mexico

Own and execute email-led customer journeys for multiple restaurant and food brand accounts, focusing on strategy, copywriting, segmentation, and performance optimization across email, SMS, and push channels.

Key Responsibilities

• Build and manage one-off campaigns and automated lifecycle flows including promos, newsletters, welcome series, post-purchase, winback, abandoned cart, and loyalty programs.
• Develop segmentation strategies based on behavior, lifecycle stage, purchase patterns, and engagement.
• Provide creative direction to designers to ensure emails meet hierarchy, accessibility, and conversion best practices.
• Own deliverability, list hygiene, sender reputation, and ongoing testing to improve open, click, and conversion rates.
• Implement tracking, UTM conventions, reporting, and post-send analysis.
• Support SMS and push notification strategy to create seamless cross-channel journeys.
• Run A/B tests on subject lines, offers, creative, segmentation, send time, and cadence.

Qualifications

• 3 years of email marketing experience with expertise in high-performing copywriting.
• Flawless written English and ability to write in multiple brand voices.
• Strong knowledge of deliverability, list management, segmentation, compliance, and performance optimization.
• Experience building both one-off campaigns and automated flows and setting up ESP infrastructure including integrations and IP warming.
• Hands-on experience with Klaviyo, Mailchimp, Constant Contact, and similar platforms.
• Ability to troubleshoot technical configurations independently and coordinate with creative teams.

Education

Bachelor’s Degree

Benefits And Growth

• Full-time remote position, Monday–Friday business hours EST.
• Salary: $3,000 USD per month.
• Unlimited PTO.
• Independent contractor contract.