Seeking an experienced Email Marketing Strategist to lead lifecycle and retention initiatives for multiple DTC eCommerce clients.
Key Responsibilities
- Own retention and lifecycle marketing strategy across a portfolio of eCommerce client accounts.
- Develop and manage monthly email and SMS campaign calendars aligned with promotional, seasonal, educational, and evergreen efforts.
- Create strategic messaging plans and write high-converting email and SMS campaigns tailored to each brand voice.
- Craft subject lines, preview text, hooks, offers, CTAs, and messaging angles to drive conversions.
- Balance brand storytelling with direct-response marketing principles.
- Review campaign and automation performance weekly and monthly, translating data into actionable improvements.
- Prepare client reporting, performance summaries, and strategic recommendations.
- Present campaign insights and next steps confidently during client strategy meetings.
- Identify expansion opportunities through additional lifecycle strategies, segmentation, and retention initiatives.
- Collaborate with designers, email builders, account managers, and operations teams to deliver campaigns accurately and on schedule.
Qualifications
- 3+ years of experience in email marketing, lifecycle marketing, retention marketing, or CRM marketing.
- Proven experience managing email and SMS marketing for eCommerce or DTC brands.
- Strong copywriting skills focused on persuasive, conversion-driven content.
- Deep understanding of customer lifecycle marketing and retention strategy.
- Experience building promotional calendars and campaign strategies.
- Strong analytical skills to interpret marketing data and deliver strategic recommendations.
- Comfortable presenting performance results and strategy directly to clients.
- Experience collaborating with designers, developers, and cross-functional marketing teams.
Benefits And Growth
- Competitive salary based on experience and qualifications.
- Fully remote role with flexible work conditions.
- Opportunity to join a high-impact team delivering award-winning, research-driven campaigns.
- Long-term potential with a stable, growing company in a high-visibility space.
- Work on campaigns seen by thousands of professionals and industry leaders.