Email Marketing Specialist at NoGigiddy, Remote in United States

Seeking an Email Marketing Specialist to build and refine campaigns that connect gig workers with financial resources across survival, earning, and growth stages.

Key Responsibilities

• Develop, execute, and optimize email marketing campaigns targeting users at every financial-ladder stage.
• Segment audiences and deliver personalized content based on behavior and preferences.
• Partner with content and design teams to produce brand-aligned copy and visuals.
• Track performance metrics and user data to improve ROI and effectiveness.
• Manage automation workflows including drip, onboarding, and promotional sequences.
• Ensure compliance with CAN-SPAM, GDPR, and deliverability standards.
• Run A/B tests on subject lines, CTAs, and layouts to lift engagement rates.
• Monitor industry trends and adopt new tactics to strengthen strategy.

Qualifications

• Proven experience in email marketing or equivalent roles, preferably in internet or fintech sectors.
• Proficiency with Mailchimp, HubSpot, or comparable ESPs.
• Strong copywriting and editing capabilities for clear, persuasive content.
• Knowledge of segmentation, personalization, and marketing automation.
• Data-analysis skills to derive actionable performance insights.
• Understanding of CAN-SPAM, GDPR, and email deliverability practices.
• Detail-oriented with project-management aptitude to run multiple campaigns.

Education

Vocational