Digital Marketing Specialist at Helm + Oar, LLC, Remote in United States

Digital marketing specialist focused on optimizing campaigns across email, paid media, and content channels while managing automation, influencer programs, and cross-team collaboration to improve engagement and conversions.

Key Responsibilities

• Build, manage, and optimize email infrastructure while setting up and testing automated campaigns
• Monitor email performance, conduct deliverability audits, and run split tests to improve results
• Develop monetization and customer engagement email flows including repeat purchase sequences
• Maintain content calendars across social, blog, and owned channels while ensuring brand consistency
• Coordinate with creators and teams to produce optimized content for different platforms
• Manage influencer and ambassador program including evaluation, communication, budgeting, and performance tracking
• Oversee project scope, timelines, resources, and risks for marketing initiatives

Qualifications

• 3+ years of experience in digital marketing including email, paid media buying, and content strategy
• Strong analytical mindset with experience using Klaviyo, HubSpot, Facebook Ads Manager, Google Ads, and tools like Hyros, Triplewhale or Segmetrics
• Proficient in Excel for data analysis, formulas, and pivot tables
• Excellent written and verbal communication with ability to collaborate cross-functionally
• Highly organized and detail-oriented; comfortable managing multiple projects remotely via Slack and Zoom
• Experience managing influencer networks and content creation campaigns

Education

Certification

Benefits And Growth

• Remote work with a passionate and innovative team
• Paid Time Off including vacation, sick leave, and federal holidays
• Family leave for maternity and paternity
• Salary range of $70k-$95k
• Opportunity for professional growth across multiple digital marketing areas