Email & eCRM Specialist at OnLogic, South Burlington, United States

The Email & eCRM Specialist role involves crafting personalized email campaigns and automating customer journeys via HubSpot to foster meaningful engagements, while upholding compliance and data-driven optimization in a collaborative onsite environment.

Key Responsibilities

• Develop, design, create, and deliver compelling emails that engage recipients.
• Manage HubSpot automations for onboarding, nurturing, retention, and reactivation efforts.
• Apply data segmentation techniques with a storytelling approach to personalize communications.
• Conduct ongoing testing, analysis, and iteration to refine email strategies.
• Ensure rigorous list maintenance and adherence to international regulations like GDPR and CCPA in all workflows.
• Monitor performance metrics while prioritizing user-centered insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent professional background.
• 3-5 years in email or digital marketing positions.
• Expertise in email platforms, with preference for HubSpot.
• Familiarity with HubSpot Design Manager; bonus for HubL or HTML/CSS knowledge in email customization.
• Robust analytical abilities and data-informed decision-making experience.
• Understanding of global email laws including CAN-SPAM and GDPR, plus list management standards.
• Superior verbal and presentation capabilities.
• Eligibility to work in the U.S. without sponsorship.
• Profound email strategy knowledge for planning, execution, and enhancement.
• Deep HubSpot operational experience.
• View of data as essential for segmentation, customization, and campaign improvement.
• Capacity to handle diverse campaigns while preserving narrative coherence.
• Skill in converting technical product details into relatable, value-focused messaging for technical audiences.
• Quick issue identification and resolution.
• Human-centric writing and marketing mindset.
• Ease with ideation, copy drafting, and workflow adjustments.
• Commitment to testing, evaluation, and continuous refinement.

Benefits And Growth

• Salary range of $85,000 to $100,000, adjusted by experience and role demands.
• Comprehensive benefits package.
• 401k plan featuring 3% employer match.
• Annual profit-sharing bonus.
• Paid maternity and paternity leave, plus short- and long-term disability coverage.
• Access to employee stock purchase plan.
• Individualized professional development plan to support growth.