Lifecycle Automation Specialist at CBH Homes, Meridian, United States

CBH Homes seeks a Lifecycle Marketing Specialist to develop and refine email campaigns that nurture customers from initial contact to home purchase, leveraging Salesforce and Pardot for automation and optimization in a collaborative, dynamic setting.

Key Responsibilities

• Build and manage automated lifecycle email campaigns including nurture and engagement workflows
• Develop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributes
• Write compelling email copy aligned to buyer intent and lifecycle stage
• Create and design email templates, ensuring brand consistency and mobile optimization
• Create, schedule, and optimize email campaigns and automation flows in Salesforce Account Engagement
• Build and deploy dynamic content blocks using personalization rules to tailor messaging by audience segment
• Execute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrity
• Collaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channels
• Conduct A/B testing for subject lines, messaging, timing, and segmentation
• Monitor campaign performance and recommend optimizations to improve engagement and conversion
• Manage reporting, iteration, and ongoing lifecycle email strategy, incorporating AI processes and tools where appropriate

Qualifications

• 2–5+ years of experience in lifecycle marketing, email marketing, or marketing automation
• Hands-on experience building campaigns in Salesforce Account Engagement (Pardot)
• Proven ability to build and manage segmented lists and audience rules
• Experience implementing dynamic content and personalization
• Strong email copy writing skills with messaging tailored to buyer journey stages
• Experience building and editing email templates within marketing automation platforms
• Experience creating automated drip campaigns and nurture programs
• Strong understanding of CRM systems and lifecycle marketing
• Experience with behavioral segmentation and audience targeting
• Deep understanding of email marketing best practices and deliverability
• Ability to analyze campaign data and translate insights into actionable improvements
• Experience conducting A/B testing and interpreting results
• Strong attention to detail and campaign QA discipline
• Strong communication skills and the ability to collaborate cross-functionally with marketing, sales, and technical teams

Benefits And Growth

• 100% Employer-paid quality Health Care Plan that includes Medical, Dental, Vision
• Competitive Wages
• Quarterly bonus program
• Retirement Plans + employer match
• Paid Time Off
• Annual Growth Reviews