Email Marketing Manager at UWorld, LLC, Irving, United States

UWorld is seeking an Email Marketing Manager to lead the development, execution, and evaluation of email campaigns focused on demand generation, growth initiatives, and operational efficiency, while providing analytics and performance insights.

Key Responsibilities

• Develop, implement, and oversee high-quality acquisition programs, campaigns, and activities on the company’s online platforms
• Oversee email marketing campaigns throughout their lifecycle, including planning, targeting, setup, execution, and performance analysis
• Launch and manage lead nurturing initiatives to advance prospects through the demand generation pipeline
• Apply analytical expertise to assess customer experiences across various channels and interactions
• Design, conduct, and evaluate experiments and conversion optimization tests
• Sustain a robust online presence via digital channels
• Examine data to offer strategic recommendations for boosting traffic, lead quality, and conversion rates
• Leverage internal and external benchmarks, along with market research on trends and competitors, to pinpoint enhancement opportunities
• Establish and track essential business metrics such as user acquisition, conversion rates, and engagement levels
• Uphold brand consistency across all efforts
• Create, implement, and sustain ongoing reports on digital marketing campaign performance, evaluating against objectives like ROI and KPIs

Qualifications

• Bachelor’s degree in marketing, digital marketing, communications, business, or a related field
• Strong analytical capabilities and data-oriented approach
• Proficiency in collaborating, communicating, and presenting concepts in team settings
• Robust organizational, planning, and self-motivational abilities
• Outstanding verbal and written communication proficiency
• Capacity to handle multiple tasks and deliver under pressing deadlines
• 3-5 years in digital marketing or agency roles
• Substantial hands-on experience with marketing and sales CRMs, ideally Pardot/Marketo and Salesforce
• Deep knowledge of compelling digital marketing content and behavioral triggers
• Proven track record in creating successful demand generation campaigns
• Understanding of demand generation strategies, standards, and benchmarks
• Evidence of guiding prospects through every phase of the marketing funnel

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary adjusted for experience
• Flexible paid time off scaled by hire date and hours, plus parental leave, bereavement support, and 8 hours of volunteer time annually
• Generous holiday calendar featuring the full Christmas week off
• Comprehensive health benefits including medical, vision, dental, life, disability, and pet insurance
• 401(k) retirement plan with 5% employer match after 90 days of employment
• Yearly opportunities for professional and career advancement
• Social Committee fostering a welcoming atmosphere for team bonding
• On-site daily group fitness sessions